![]() If you find the prospect is a good fit for your business, dig deeper. Here are some helpful tips: Research Your Clientīefore you get back to your potential customers’ queries, take a few minutes to research them. So how can you position yourself as a strategic business partner? “The moment I realized that I needed to be more than just someone who could write blog posts for my clients was the moment I started seeing a difference in retaining them.” Source: Twitterįor B2B SaaS writer, Kat Ambrose, building positive client relationships is based on the same. ![]() By doing so, I help promote my clients’ content. However, in several cases, I go the extra step and share what I’ve written with my audience. New clients and old ones alike appreciate the extra value that you offer.Īs a freelance writer, my job is to write research-backed content. Or, would you rather work with someone who wants to help you succeed by offering the most value to you? Would you like to work with someone with whom you have a purely transactional business relationship? If they don’t, take the initiative and share how you work, the steps involved, and how it has all played out with past clients.Īlternatively, you can outline your working process on your site like Barnes does: Source: ANB SaaS Consultingīack to Top 2. How you work is a burning question that most clients have, so they tend to inquire about it themselves. Your client learns what they’re investing in and how you’re going to be working. This helps set expectations for each phase of the project. But, my feelings on this changed when I realized that asking clients good questions reflects your interest in the job at hand.Īsking the right questions also shows you know the ins and outs of your job well. Ask Lots of QuestionsĪs a rookie small business owner, it can be daunting to question new clients. If your client doesn’t already have a brief or it doesn’t answer all your questions, share your brief template or send over the remaining questions before you get to work. The information included in a brief clarifies what both parties expect - getting them on the same page and minimizing the odds of unfulfilled expectations. It’s the foundation of any smooth sailing project. This 2-3-page document bears all the important details of a project. However, nothing beats the effectiveness of a good ol’ phone call for building rapport and getting to know the other person - their business goals, challenges, and so much more.Īnd if a face-to-face client communication is needed, Zoom is a great (and free) option. Sometimes, email communications can help you learn your clients’ expectations. Here’s what you can do to dig into your client’s expectations and build a positive relationship based on what you learn: Jump On a Call With Your Client Talk about building a great client relationship! I ask a lot of questions early on, and I make zero assumptions.” “One of the most important things that I do to create a better experience for my clients is to very clearly communicate my expectations and truly understand their expectations. Understanding your clients’ expectations from the very beginning puts you in a better position to fulfill their requirements than if you were trying to serve them based only on guesswork.Īdrienne Barnes, a SaaS Consultant and Content Marketer who has worked with her longest client for over a year, is of the same view. Ready to learn more about building successful business relationships and landing repeat work? Position yourself as a strategic partner.That’s why we’ve put together this handy guide. Offering lots - and I mean lots - of value with the aim of improving your client’s experience.In fact, cultivating a strong relationship with any client boils down to just two things: ![]() Building strong client relationships isn’t rocket science. ![]()
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